试论新媒体与影视人类学的发展

Study on the Development of New Media and Visual Anthropology

新媒体语境下,影视人类学发展机遇与困境共存。其发展机遇体现在技术的扶持与优化、视觉认同心理的巩固和视觉文化互动的加强、影视人类学信息传播和研究渠道的拓宽等方面。同时,新媒体又是一把双刃剑,新媒体环境使影视人类学的思想性削弱,导致高科技下人类学信息的失真,促发影视人类学的同质化以及其发展趋势的碎片化倾向。因此,在合理、有效借力新媒体优势的同时,应该重新发现、阐释和建构传统人类学精神,追求人文精神内涵,通过新媒体丰富影视人类学知识的生产与传播。

Visual Anthropology development opportunities coexist with difficulties under the new media context,the development opportunities are reflected in optimization of technical support,the strengthening of cultural interaction and visual reinforcement of the visual identity of the mental,dissemination of visual anthropology information and broaden of research channels,etc. Meanwhile,the new media is a double-edged sword,the new media environment may make visual anthropology ideological content has been weakened,the distortion of information under high-tech anthropology,the homogenization and fragmentation tendency for visual anthropology. Therefore,with leveraging new media advantages reasonably and effectively,we should rediscover,reinterpret and construct the traditional anthropology spirit,pursue its human connotation,and achieve knowledge production and dissemination of visual anthropology through the new media.