独立学院开发校园文化纪念品的意义探寻——以南华大学船山学院为例

Exploration on the Significance of Developing Campus Cultural Souvenirs in Independent Colleges——Taking University of South China Chuanshan College as an Example

回顾现代大学的发展史,高校纪念品是凸显校园活力凝聚校园人文精神的重要手段,亦是彰显高校自我特色的重要形式。因而,本文尝试立足独立院校的基本特征以南华大学船山学院为例开展校园文化纪念品开发的重要意义。

Recalling the history of the development of the modem university,the University souvenirs in campus highlights the dynamic condensation of an important means of human spirit. The souvenirs also highlight the self characteristics. Therefore,this paper attempts tO carry out the important meaning of campus culture souvenir development, which is based on independent colleges to Chuanshan College of University of South China.