一篇TED演讲多模态语篇的模态协同研究

Synergy of Different Modes in Multimedal Discourse: TED Speech

随着现代技术的发展,语言不再是人们交际的唯一方式,而是由多种模态——空间、手势、移动、音乐、书面语、图像、图表等共同完成。本文拟以TED演讲为语料,应用系统功能语言学理论和胡壮麟的PowerPoint文体系统框架,分析一篇TED演讲动态多模态语篇的模态之间的协同关系。本文发现在TED演讲多模态语篇中,听觉模态为主要模态,为了实现话语的有效传递,需要PPT、演讲者和布局背景对其进行补充和强化,内包和交叠。

As the development of modern technology,Language is not the only way for human communication,but combines with various modes including space,gestures,movements,music,written language,images,graphics,etc.This pre- sent article is intended to explore the synergy of different modes in the TED Speech dynamic multimodal discotxrse on the basis of the synthetic theoretical framework as well as the system of styles from Hu Zhuanglin.It found that the audi- tory mode is the main mode in the TED Speech,and to achieve effective transfer ofdiscourse,PPT,speaker and layout of background are needed to play the roles of complementary,highlight and inclusion.