海上丝路的经典案例:东印度公司与18世纪欧洲的“中国风”

The Classic Case of Maritime Silk Road:East India Companies with Chinoiserie in 18th Century Europe

17、18世纪称霸世界的东印度公司因充当欧洲列强殖民扩张、经济掠夺的急先锋而臭名昭著,但其跨国贸易的本职无意中促成了"中国风"在欧洲的流行。回顾18世纪欧洲"中国风"的盛衰历程、呈现形态及艺术特质,并对其作文化、审美、消费等各层面的剖析,进而关照后东印度时代"中国风"的消长趋势,可为我国大力推进一带一路多边政治互信、经济融合、文化包容的合作机制提供一个可供借鉴的历史观察点。

During the 17th and 18th centuries, the famous East India Companies became notorious because of their colonial expansion and economic plundering for the European powers. But their crossborder trades with China brought about the transmission of Chinoiserie in Europe. This paper will look back on Chinoiserie ＇ s rise and fall in 18th Century, its concrete forms and artistic characteristics basing on the cultural, esthetic and consumptive angles of view. What＇ s more, the paper will analyze Chinoiserie＇ s growth and decline in Post-East India era, meanwhile, try to provide a historical viewpoint for the renewal of The New Silk Road.