四川沐川县生态旅游发展影响因素与定位研究

Study on the Influence Factors and Orientation of the Development of Ecological Tourism in Muchuan County of Sichuan Province

生态旅游是符合可持续发展观的新型旅游形态,是实现旅游产业发展的重要途径之一。我国生态旅游发展较为缓慢,除著名景观外,可以成规模规划的生态旅游资源区域目前还较少。四川在九寨沟、峨眉山等著名景观之外,构建多区域、多层次、多样性的生态旅游结构,形成和发展具有竞争力的生态旅游产业,是四川省发展生态旅游的必然趋势。四川沐川县地理位置偏僻,发展生态旅游面临着旅游资源相对匮乏,基础设施比较落后,接待服务能力尚显不足等诸多问题,需要全面考虑生态旅游发展的影响因素和瓶颈突破,特别是在市场竞争的环境如何形成核心竞争力,培育和发展独具特色的地方性生态旅游产业,是当前值得探讨的现实问题。

Ecotourism is a new form of tourism in line with the concept of sustainable develop- ment, which is one of the important ways to realize the development of tourism industry. In China, the development of ecotourism is relatively slow, ecological resources that can become a scale tourism re- gions are still less, in addition to well-known landscapes such as Jiuzhaigou, Emei Mountain and other Sichuan famous attractions. It is an inevitable trend to construct multi-regional, multi-level and diver- sity of ecological tourism structures, format and develop competitive ecotourism industry of ecological tourism in Sichuan Province. Muchuan County is located in a remote countryside in Sichuan Province. Scarcity of tourism resources, backward of infrastructure, lack of reception capacity are the main prob- lems for ecotourism development in Muchuan. We need to fully consider the factors that influence the development of ecotourism and break through the bottleneck, especially how to form core competitive- ness in the competitive market environment, and how to cultivate and develop the unique characteris- tics of the local tourism industry, are practical problems that worth exploring currently.