沈万三与比尔·盖茨——商业文化路径的比较

Shen Wan-san and Bill Gates——Comparison of commercial cultural path

以沈万三这个传统贵商代表,比尔·盖茨这个时代商界巨子,这对跨时空的人物为符号,以商业文化路径为比较工具,探究特定文化背景,商人的商人人格以及商人的义利观与商人成败的内在关联;探究特定制度背景下,商业文化对商业行为不同的认知态度,对商人命运的影响。通过比较论证的路径,阐述商业文化建设的重要意义。

In this paper, symbolized by the people Shen Wan -san, the traditional businessmen representative of Guizhou, and Bill Gates, the business giant of the time, to commercial cultural path as a comparative tool , explored the internal relationship for the business success or failure with the cultural background of the merchants, the merchant; per-sonality, the righteousness and destiny of businessmen ; This paper explores the influence of business culture on business behavior in different contexts. Through the comparison demonstration route, elaborated the commercial culture construction important significance.