一种利用引擎节点实现高效微博营销的方法

A high-efficiency microblog marketing method realized with engine nodes

微博营销是一种成本低、效率高的营销手段.其问题的关键是准确寻找网络中有影响力的节点作为触发品牌知名度的少数用户,保证在较少投入情况下获得较大收益.本文以真实微博数据为研究对象,提出了一种利用微博信息传播引擎节点实现高效网络营销的方法.首先,在兴趣领域相近的网络信息级联树上挖掘扩散系数高的引擎节点;其次,以这些引擎节点作为初始传播节点进行信息传播演化.实验结果表明,利用引擎节点作为初始节点能够使信息传播速度更快、范围更大.

Microblog marketing is a low-cost high-efficiency marketing tool. The key of microblog mar- keting is that accurately finding influential nodes in the network as minor users triggering brand aware- ness, so that the large gains can be got with fewer investments. In this paper, a high-efficiency networked marketing method is presented on the basis of real microblog data by using microblog information to spread the engine nodes. Firstly, the high diffusion coefficient engine nodes are mined from the similarly interested information cascade tree, and secondly, taking these engine nodes as initial nodes to carry out information spreading evolution. The experiment result shows that utilization of engine nodes as initial nodes can make the information spreading quicker and the spreading scope larger.