天然气市场竞争手段体系与评价实证研究

An Empirical Assessment on the Competition Method System of Natural Gas Market

针对国内天然气市场竞争状况,结合天然气市场营销特点,研究提出了由产品、分销、促销、价格、服务、关系、合资、资源和创新诸元构成的天然气市场竞争手段体系,选取5家天然气销售企业进行了抽样调查和实证分析。结果表明,从重要性、有效性和喜好性3方面对天然气市场竞争手段进行排序和相应分析,以便天然气销售企业决策者作出判断和选择。

In this paper, the competition method system of natural gas market consisting of many factors such as product, distribution, promotion, price, service, relationship, joint venture, resource and innovation is proposed according to the competition conditions of national natural gas market and marketing features of natural gas market; five natural gas marketing enterprises are selected for sampling survey and empirical analysis. The result shows that in order to enable the decision makers of natural gas marketing enterprises to make proper judgment and choice, the competition methods of natural gas market shall be sequenced and analyzed from the aspects of significance, effectiveness and preference.