数字传播问题主体与拉康精神分析的互释

Mutual Explanation of the Subject of Digital Communication and Lacan's Psychoanalysis

恶搞视频、表情包、直播、弹幕等诸多乱象反映了数字传播主体的问题化,也标志着当前传播学研究中主体问题的复杂性。对此,拉康精神分析可被用于去中心的数字传播语境下针对传播的本质、效果与实现方式的重新解析。以弹幕视频为例,一方面,"群体"的想象性与表演性揭示了在"信息编制—意义解码"之外的传播目的与效果——个体对自我的治愈和认同;另一方面,"文字(言语)—图像(视觉)融合"的形式特点说明在人类数字化生存和实践的语境下解构、重建拉康思想的关键在于介入实践并考察"媒介—人"融合体这一全新的实践主体。未来针对数字传播的主体问题,仍须尝试更多的理论思路,探索跨学科的多种实证研究方法的融合,关照后人类时代个体的生存与心理。

Kuso video,meme,live broadcast,barrage and many other chaos reflect theproblematization of digital transmission subject,also mark the complexity of the subject issue incommunication study.In this case,Lacanian psychoanalysis can be used to redefine the nature,effectiveness and implementation of communication in the context of digital decentering.On the one hand,the imagination and performance of the 'group'reveal the purpose and effect of communication in the'information compilation-meaning decoding'—the cure and identity of the individual to the self.On theother hand,the key to the deconstruction and reconstruction of Lacan's thoughts in the context of thedigital existence and practice of mankind lies in the practice and examination of the new'media-human'fusion,which is fusion of'writing(speech) and image(visual)-a brand-new Subject of practice.In thelong run,as for the issue of digital communication subject,the main problem,more theoretical ideas areto be tried.The integration of a variety of interdisciplinary empirical research methods is to be explored.Individual survival and psychology in post-human age are to be cared for.