新媒体在高职院校思想政治教育中的应用

On Implementation of New Media in Ideological and Political Education in Higher Vocational Institutes

新媒体的普及成为高职院校学生思想政治工作的新契机、新挑战。充分认识新媒体的重要性,提升师生学习、运用新媒体的能力,占领舆论主阵地,发挥新媒体优势,有助于破解思想政治工作的难题,增强思想政治教育的有效性。

Popularization of new media has become a new opportunity and challenge for ideological and political education in higher vocational institutes. It helps to break through the dilemma where the work is trapped and strengthen its effectiveness to fully recognize the importance of new media, promote teachers＇ and students＇ abilities in learning and using new media, dominate the main battle position for public opinion and exploit the advantages of new media to the full.