基于工作过程的高职《网络营销》课程教学改革与实践

Teaching Reform and Practice of “Network Marketing” in Higher Vocational Colleges Based on Working process

针对《网络营销》课程教学中存在的问题,提出了基于工作过程的教学改革思路。从教学内容、教学方法和教学评价三方面进行了教学改革与实践,旨在提高该课程的教学效果,突出学生动手能力的培养,缩短学生的就业适应期,为企业输送优质人才。

Based on the existing problems in the course of ＂Network Marketing＂, this paper putted torward thethought of teaching reform based on the work process. The paper carried out teaching reform and practice from theaspects of teaching contents, teaching methods and teaching evaluation, in order to improvehighlight the cultivation of students＇ practical ability, to shorten the students＇employmentsupply high quality talents for enterprises.