“互联网+电视文艺”:新常态下的新路径

“Internet + TV literature and art ”: A New Path in the New Normal

电视文艺是助力事业发展、产业升级的驱动器,兼具新闻属性、导向作用和价值功能。优秀电视文艺作品能传承中华文脉,引领社会时尚,向观众奉献健康向上的精神食粮,培育德艺双馨的艺术家。站在新时代的地平线上,面对"互联网+电视文艺"的挑战命题,电视工作者应以高度的文化自觉和强烈的责任担当,顺应网络强国战略,坚持正确导向,传承优秀文化,弘扬工匠精神,建立和锤炼经得起检验的评价标准,实施创新驱动激发原创力,打造品牌节目弘扬主旋律,推动网络文艺健康发展,汇聚繁荣发展的强大合力。

Television literature,which possess the property of news,guiding function and value function,is the driver to boost career development and industries updating. Excellent TV literature works inherit Chinese culture,guide social morals,dedicate positive spiritual food and cultivate artists of morality and skills. When faced with the challenging proposition of Internet plus TV literature in the horizon of a new era,they should equip themselves with high level of cultural consciousness and the strong sense of responsibility to comply with the strategy of great Internet power or national big data,stick to the correct guide,inherit excellent culture,promote artisan spirits,establish and hammer- harden the amenable evaluation criteria,implement innovation drive to inspire creativity,building branding programs to give full scope to the theme of the times,promote steady development in Internet literature,and to the converge the strong resulting force.