广州塑造城市文化品牌的SWOT分析及路径研究

The SWOT Analysis and Path Study of Creating Guangzhou's Cultural Brand

在经济全球化大背景下,城市之间的竞争已经逐步由资源竞争转向资本、技术竞争,最终走向文化竞争。广州要迈向国际化大都市,不仅要在经济、科技等硬实力建设下功夫,还要在文化和品牌等软实力建设上下功夫,不仅要"以文化论输赢",还要"以文化论未来"。借助SWOT分析法,将广州市文化品牌发展战略与自身建设的内部资源和外部环境有机地结合起来,并对这些因素展开综合分析,探讨广州塑造城市文化品牌的可行路径。

In the context of economic globalization, competition among cities has gradually shifted from resource competition to capital and technology competition, and finally to cultural competition. To become a global metropolis, Guangzhou not only has to improve its economy, science and technology and other hard powers, but also culture, brand and other soft powers. Culture not has a say on wining or loss, but also the future. Using the SWOT analysis method, this paper combines the development strategy of Guangzhou cultural brand with the internal re- sources and external environment of self-construction, and carries on comprehensive analysis of these factors to explore the feasible path of shaping Guangzhou＇s cultural brand.