大数据环境下基于ANP的零售业供应链影响评价

The assessment of the impact of the retail supply chain based the ANP under the large data environments

"大数据+传统零售业"是未来零售商转型升级获得竞争力的方向。文章从时间、成本、效率、客户体验等多方面分析大数据创造的竞争优势,阐述大数据在以零售业为核心的供应链(采购、物流、客户、平台)中的影响,提出零售业供应链评价指标,构建基于ANP的评价体系。合理真实的评估结果,验证了大数据在零售业中大范围应用的可能性。

＂Big Data＋traditional retail＂ is the direction for the retailers to gain competitive advantage in the future. This paper analyzes the competitive advantage that big data creates from the time,cost,efficiency,customer experience,and other aspects,and analyzes the impact of big data on the supply chain（procurement,logistics,customer,platform） which is the core of retail industry. This paper puts forward the retail supply chain evaluation index and constructs the evaluation system based on ANP. Reasonable evaluation results verify the possibility of a large scope of application for the big data in retailing.