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中越旅游合作背景下广西壮族自治区东兴市旅游发展策略研究——基于1+X捆绑模式的视角

A Study on Tourism Development Strategy of Dongxing City in Guangxi Province under the Background of Tourism Cooperation between China and Vietnam——The View Angle Based on 1+X Bundling Mode
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摘要 在东兴市旅游冷清的状况下,转变东兴市旅游发展策略是当务之急。中越旅游合作背景下的1+X捆绑模式既能为东兴市旅游业带来庞大的客流和消费,又能实现东兴市旅游业健康可持续发展。转变东兴市旅游业发展的现有模式,采取1+X捆绑模式,实现中越景点的有机串联,搭越南旅游的便车,必定能为东兴市旅游业的发展带来契机。 It is imperative to change Dongxing tourism development strategy in the condition of deserted tourism in Dongxing. The 1 +X bundling mode in the context of Sino-Vietnam tourism cooperation can not only bring huge passenger flow and consumption to Dongxing's tourism industry,but also realize the healthy and sustainable development of Dongxing tourism. Dongxing City,the transformation of the existing mode of development of tourism,to take 1 +X bundling mode,to achieve the organic combination of Chinese and Vietnamese attractions,take the Vietnamese tourist car,will be able to Dongxing City tourism development opportunities.
作者 孟小欢 Meng Xiao-huan(School of Economics and Management, Zhejiang Ocean University, Zhoushan 316022, China)
出处 《江苏商论》 2016年第12期58-61,共4页 Jiangsu Commercial Forum
关键词 东兴市旅游 中越合作 搭便车 1+X捆绑模式 Dongxing tourism Sino-Vietnam cooperation Free-riding 1+X bundling mode
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