国际化体育赛事活动运行机制建设研究——以国际(杭州)毅行大会为例

Research on the Construction of the Operation Mechanism of International Sports Events

文章梳理了机制和运行机制的一般内涵,提炼了国际化体育赛事活动的机制构成,包括组织机制、协调机制、推广机制、激励机制和保障机制等,而国际(杭州)毅行大会的运行机制呈现出部门协作、社会参与,市场运作、多维推广,健康带动、文化引领,多国联动、国际发展,制度保障、安全有序等特点。目前,该活动仍面临参赛名额供不应求、赛事形式有待拓展、互联网+技术的应用仍有开发空间、毅行品牌影响力还需进一步扩大等问题。因此,仍需从进一步创新赛事活动形式、扩大社会参与、深化信息技术应用、推进活动品牌建设以及加强规范标准建设等方面加强赛事活动的运行机制建设。

By structuring the theories from previous achievements, analyzing its concepts, this paper extracts the con- stitution of mechanism, which includes organization mechanism, coordination mechanism, advertising mechanism, in- centive mechanism and security mechanism- The features of mechanism of International （Hangzhou） Trailwalk Con ference are displayed as： coordination among distinct departments, social organization involvement, market operation with different dimensions of advertising, health driven and culture led, international interaction and development, in- stitution guaranteeing and security insurance. At present, International （HangZhou） Trailwalk Conference are still faced with problems as imbalance between demand and supply, lack of modality variety of the event, room for internet technology application, insufficiency of brand influence,etc. Thus, to innovate event modality, expand societies par- ticipation, further information application, promote brand construction as well as enhance standard construction are put forward as means of strengthening the construction of sports event operation mechanism.