特色体育赛事与城市旅游的互动研究——以钱塘江冲浪赛为例

Research on the Development of Special Sports Events and Urban Tourism——based on QianTang River Surfing Tournament

依托城市独特的自然与人文风貌资源来开展体育赛事成为塑造城市品牌与推进旅游产业的有效途径之一。钱塘江潮涌是世界为之赞叹的奇观,杭州依托这一独特的旅游景观资源,与冲浪运动完美结合打造了钱塘江国际冲浪赛,引来了世人的关注,在经历了近几年的发展后,已经形成了我国独具特色的品牌赛事,在推进赛事与旅游业结合的同时,也为杭州增添了一张向世界宣传城市形象的崭新名片。通过分析赛事理念与城市旅游、赛事资源与旅游资源开发、赛事品牌塑造与旅游吸引力提升等因素的多维互动,从城市休闲文化特点、城市旅游资源及城市消费特点的视角出发探讨其对今后赛事资源开发、赛事理念与赛事品牌的建构的影响,并提出冲浪赛与旅游之间互动发展的建议。

Relying on the city＇s unique natural and human resources to carry out sports events has become one of the ef- fective ways to shape the city brand and promote the tourism industry. Qiantang River tidal bore is the most spectacu- lar landscape of the world,which attract visitors praise. Hangzhou relying on the unique tourism landscape resources that combined surfing Qiantang River created a international surfing tournament and attracted the attention of the world, which has formed unique brand events through the development in recent years, and also promoting the combi- nation of the sports event and tourism industry. Mean while, a transfer of city image to the world a new name card for Hangzhou. Through the analysis of the concept of race and multidimensional interaction of city tourism resources and tourism resources development, competition, competition of brand building and tourist attraction, influence from the characteristics, leisure and cultural city tourism resources and consumption characteristics of city perspective on the future development of match resources, the concept of race and race brand construction and put forward the develop- ment of interaction between surfing race and tourism advice.