公共危机状态下政府形象管理——以天津滨海新区危险品仓库爆炸事故为例

On the Government Image Management in Public Crisis State:Taking Tianjin Binhai Hazards Warehouse Explosion as an Example

自20世纪始,我国开始进入社会转型时期,在此阶段,公共危机频发。目前,我国在公共危机处理过程中较发达国家相比存在着许多问题,就天津滨海新区危险品仓库爆炸事故为例,无论是在危机潜伏期、危机突发期,还是危机蔓延期、危机解决期,天津政府都未能妥善处理,导致天津从一个"没有新闻"的城市一跃成为全国负面新闻最多的城市。天津港爆炸事件带给我们太多需要反思的内容,就危机状态下政府形象管理而言,应结合时代背景从四个方面来管理政府形象。树立起公众信赖的政府形象,有助于减少社会混乱,帮助我国更好地发展。

In the beginning of the 20th century, China enters the period of social transition. At this stage, the public crises always happen. At present, we have many problems in the public crisis management compared to the developed countries. Taking Tianjin Binhai hazards warehouse explosion as an example, the government have failed to properly deal with the accident whether in the crisis incubation period, the crisis burst period, the crisis contagion period or the crisis solving period, and Tianjin became the focus of negative news. This accident brings us much to reflect. We should manage the government＇ s image combining the time background from four aspects. The reliable government image could help the country reduce social unrest and have a better development.