我国少儿快乐体操发展的现存问题与对策探析

A Study of Existing Problems and Countermeasures of Happy Children's Gymnastics in Our Country

我国少儿快乐体操自2014年由国家体育总局体操运动管理中心提出至今,已经开展将近三年。"快乐体操"作为新兴运动项目,在全国范围的推广中存在诸多机遇与挑战。为了促进我国少儿快乐体操运动项目的持久健康发展,并为其在全国范围内的推广提供借鉴和理论依据,本文通过文献资料法等研究方法,分别从学校、社会和国家政府三大层面中探析我国少儿快乐体操发展的现存问题,并针对问题提出相应的对策。研究认为:在学校层面上,高昂的器材场地成本与有限的教育资金、师资力量不足和受众群体有限是少儿快乐体操进校难的主要问题;在社会层面上,体操俱乐部营销模式古板、大众消费水平有限以及社会对体操观念的固化是快乐体操大众化、市场化过程中面临的主要问题;在国家政府层面上,政府主导的推广模式过于行政化是一大问题所在。针对以上问题,本文分别提出了促进学校与快乐体操俱乐部强强联合、优势互补,推进体育总局和教育部共同管理,发展快乐体操俱乐部营销模式多样化,构建和完善快乐体操产业链,弱化政府的行政管理职能,以及加强对大众快乐体操概念的教育这六大对策。

It has been three years since Happy Children＇ s Gymnastics was carried out by the State General Administration of Sports, Gymnastics Center in 2014. As a new sport, there are a lot of opportunities and challenges during the promotion. In order to promote the persistent and healthy development of Happy Children ＇ s Gymnastics, and provide reference and theoretical basis for its nationwide promotion, this paper uses the methods of literature to analyze the existing problems during its development from three aspects, including school, society and the government. And put forward corresponding countermeasures to solve above problems, study shows： at the school aspect, high equipment venue costs, limited education funds, lack of teachers, and the finite quantity of training in Happy Children＇ s Gymnastics are major problems that impacts on its development in schools; At the social aspect, inflexible marketing mode of gymnastics club, limited level of mass consumption, and the traditional conception are the biggest problems to promote its marketization; At the government aspect, there are too much government involvement during the process of Happy Children＇ s Gymnastics. To solve above problems, this paper puts forward six countermeasures from these three levels, including to reinforce complementary advantages of schools and clubs, promote the co - management of the General Administration of Sports and the Ministry of Education, rich marketing mode of Happy Gymnastics Clubs, build and perfect Happy Gymnastics＇ s chain, weaken the government＇ s administrative functions, and strengthen the education of public＇ s conception of Happy Gymnastics.