高校百商微创业现状调查及比较分析

A Survey of the Current Situation of Micro Business Startups in Colleges and Universities and a Comparative Analysis

以常州纺织服装职业技术学院"百草根、淘宝小网店、微商"三类大学生微创业群体为样本,对大学生微创业现状进行调查。通过对调查结果的比较分析,提出相应建议,包括摆正微创业动机、创新微创业经营策略和平衡微创业和学业的关系。

Based on the three micro business startup groups of ＂Baicaogen＂,＂Taobao online shops＂and＂Wechat business＂in Changzhou Textile Garment Institute,this paper surveys the current situation of micro business startups for college students.Through relevant comparative analysis of the results,it also presents such suggestions as establishing correct motives of micro business startups,innovating its operating tactics and balancing the relationship between study and it.