摘要
[目的/意义]探索政务微博在突发事件中的网络舆论引导能力,帮助政府有效应对突发事件舆情。[方法/过程]以"2016年武汉暴雨"为研究案例,利用内容分析法对武汉3个典型政务微博进行研究,对突发事件中政务微博的信息发布的趋势、内容、特点和议题设置效果进行分析。[结果/结论]各微博发布的信息数量与救灾工作的进程配合紧密;发布内容各具特色;一线政务微博受外界关注度最高;各微博对网民的提问均有回复;政务微博的议题设置效果有待进一步提高。
[Purpose/significance]The paper is to discuss government micro-blog＇s guiding ability to network public opinion, so as to help government＇s dealing with public opinion in emergency. [Method/process]The paper takes ＇Wuhan Rainstorm in 2016＇ for example, uses content analysis method to analyze trends, contents, features and effects of information release of 3 government micro- blogs. [Result/conclusion]The number of information release of each micro-blog follows closely with the process of disaster relief work, but contents of released information of each micro-blog are distinctive; frontline government micro-blogs attract the most attention; micro-blog replys all questions raised by netizens in time; topic setting effects of government micro-blog are to be improved.
出处
《情报探索》
2017年第1期44-49,共6页
Information Research
基金
广西大学人文社会科学类科研基金项目"社会媒体环境下突发事件网络舆情传播规律及应对策略研究"(项目编号:DD32200211006)阶段性成果之一
关键词
突发事件
政务微博
舆论引导
内容分析法
emergency
government micro-blog
public opinion guiding
content analysis
