大数据时代背景下华佗五禽戏推广策略研究

A Study on the Promotion Strategy of Hua Tuo Wuqinxi Opera in the Background of Big Data

随着互联网和信息科学技术的迅猛发展,数据信息呈现爆炸式的增长趋势,人类随之进入大数据时代。华佗五禽戏作为独具中国特色的文化瑰宝,其推广和发展策略也应紧跟大数据时代的步伐,坚持使用"4V"推广模式:以推广信息的容量巨大化为标准(Volume),全面挖掘华佗五禽戏的信息;以推广信息的方式多样化为指标(Variety),大力开发新型的推广华佗五禽戏的方式;以推广信息的高价值化为原则(Value),全力推广华佗五禽戏的高价值信息;以推广信息的高速化为目标(Velocity),努力建设更为快速的华佗五禽戏推广平台。

With the rapid development of internet technology, information presents an explosive growth trend, humanity then entered the era of big data. Hua Tuo Wuqinxi as a unique Chinese characteristic cultural treasure, its promotion and development strategy should also follow the pace of the big data era, and stick with the ＂4V＂ promotion model. Firstly, according to the standard of the volume of information, the information of Hua Tuo Wuqinxi should be discovered comprehensively. And then, according to the quota of variety of ways to promote, more modes should be created to promote Hua Tuo Wuqinxi. Furthermore, according to the principium of value, Hua Tuo Wuqinxi＇s high value should be promoted fully. Lastly, according to the target of velocity, more fast promotion platform of Hua Tuo Wuqinxi should be built.