大数据背景下高校期刊媒体融合路径研究

Research on the Integration Path of University Periodical Media under the Background of Big Data

世界期刊诞生两百周年之后的新时期——大数据(Big Data)背景下,期刊业特别是高校期刊迎来了前所未有的挑战。在媒体融合时代,传统刊业必将进行一系列的变革、转型与创新以适应时代的潮流。期刊发展的必由之路将是刊媒融合,从理念、基础、支撑、核心以及传播等方面着眼,力图构建"期刊+互联网+服务"刊媒融合发展的创新服务模式,为高校期刊发展提供一孔之见,并探索出一条科学合理的发展之路。

After the two background, the periodical hundredth anniversary of industry especially the world journal is the arrival journals of colleges and of the new period of big data universities ushered in the unprecedented challenges. In the era of media convergence, the traditional publication industry is bound to make a series of change, transformation and innovation to adapt to the trend of the times. The only way for the development of journals would be publication media fusion, from the concept, foundation, support, core and transmission and so on, to build ＂ journal ＋Internet ＋ service＂ Internet publication media integration development of innovation service mode, provide peep-hole view for the development of journals of colleges and universities, and explore a scientific and reasonable development way.