从《禅宗少林·音乐大典》看中原优秀文化品牌的构建

The Research on Construction of Outstanding Cultural Brand in Central China from the Enlightenment of Shaolin Zen Music Ritual

构建优秀文化品牌,对于展示中原文化独特魅力,推动文化产业发展,提升文化软实力具有重要作用。《禅宗少林·音乐大典》的成功体现了现代艺术形式、高端现代技术在优秀文化品牌构建和相关产业链发展中的强大作用。在构建中原优秀文化品牌时,需把握优势找准定位,坚持改革创新,不断优化发展环境,在深入挖掘整理文化资源的基础上,高效整合各方资源,带动相关产业集聚发展,从而推进中原文化走出河南、走到全国、走向世界。

The cultural brand is the external manifestation of cultural information and cultural connotation.This paper based on the successful experience of Shaolin Zen Music Ritual as the breakthrough point to analyze the important effects of modern art form,the modern technology in the development of good cultural brand and the expansion of related cultural industry chain.Then,it puts forward some suggestions such as identifying advantages,insisting on reform and innovation,optimizing development environment,and integration of all resources in constructing the Central China cultural brand.These suggestions will be helpful for improving the notability and influences of the Central China culture.