大数据时代高校图书馆全媒体阅读推广模式的探讨

Discussion on the Omnimedia Reading Promotion Mode of University Library in Big Data Era

针对目前高校图书馆阅读推广中存在的问题,将大数据和全媒体引入到阅读推广中,尝试建立一种立体的、全方位、个性化与互动性的全媒体推广模式,运用多种方法与途径向大学生推广资源。提出建立定量评价与定性评价相结合的阅读推广评价机制,来检验推广活动的效果。

This paper presented the problems in current reading promotion of university libraries, and tried to establish a three-dimensional, all-round, personalized and interactive reading promotion mode with the introduction of big data technology and omnimedia, so as to use various media and ways to promote resource for student readers. It also proposed to establish the reading promotion evaluation system with the combination of quantitative and qualitative evaluation to evaluate the effectiveness of reading promotion.