摘要
SOLOMO代表了用户信息需求趋势的变化,即社会化、本地化和移动化,为图书馆未来的营销活动提供了新的机遇。微信的出现是对SOLOMO最好的诠释,并以此为出发点,探讨了微信营销的可行性,对微信营销进行了分析,指出高校图书馆在微信营销过程中应该注意的几个方面,从而促使高校图书馆信息服务更具针对性、更加准确,以满足不同读者对信息的个性化需求。
SOLOMO (Socialization, Localization, Mobilization) represents the change trend of users' information demand and provides new opportunity for the future marketing activities of library. Wechat is recognized as the best explanation for SOLOMO. This paper discussed and analyzed the feasibility and patterns of wechat marketing, and pointed out several problems that should be noticed during the process of university library' s wechat marketing, which might promote the information service of university library more targeted and accurate, and meet the individual needs of readers at different levels.
出处
《农业图书情报学刊》
2017年第1期83-85,共3页
Journal of Library and Information Sciences in Agriculture