城市马拉松赛事转播研究--以2016九龙湖(宁波)国际半程马拉松为例

On the Broadcast of City Marathon: Taking the Nine Dragon Lake(Ningbo) International Half Marathon 2016 as an Example

通过文献资料法、实地考察法、个案研究法研究宁波电视台的半程马拉松赛事的转播,对电视转播计划方案和直播流程进行分析。研究发现,宁波电视台的马拉松赛事转播突出画面呈现、信息提供、转播技巧。提出国内马拉松转播要树立观众为本的服务意识,跟踪新技术、新设备,组建马拉松转播团队进行异地转播等建议。

By the methods of literature review, field observation and case study, the paper explores the broadcast of half marathon by Ningbo Television Station. It analyzes the televising programs and the live broadcasting process. The research shows that the broadcast of the marathon by Ningbo TV focuses on the image appearance, information supply and broadcasting technique. The article suggests that the domestic marathon broadcast should meet the spectators’ needs, follow the latest technology and equipment and set up a marathon broadcasting team for long-distance transmission.