当代图书馆阅读推广工作的问题及策略

Problems and Strategies Concerning Promotion of Library Reading

图书馆开展阅读推广工作是促进全民阅读意识的培养、提升全民素质的重要手段。图书馆阅读推广工作目前存在的问题:资金支持不足;活动形式单一;宣传效果不佳;合作意识不强;专业队伍缺位。提升图书馆阅读推广水平的具体策略:进行网站推介;利用两微推广;设置荐书专区;提升活动效果;加强馆藏资源建设;组建专门团队。

Library is the place where books are borrowed and returned,besides,it has more social and cultural attributes,among which,reading promotion is an essential supplement to its basic function.Reading promotion is a vital means on the part of library to cultivate reading consciousness nationwide and improve the overall quality of the population.This paper explores the problems existed in the current promotion work,for instance,lack of financial support,dull representation,poor publicity effect,weak sense of cooperation and absence of professional team.With regard to the problems mentioned above,some concrete strategies are put forth：website promotion,two-micro promotion,setting recommended books area,reinforcing activities effect,enhancing the construction of the collection resources,setting up dedicated team,and so forth.A sound reading promotion work will help to foster a nationwide reading atmosphere and build a society of avid readers.