胶东半岛葡萄酒影视旅游项目策划研究

A Study on the Project Planning of Wine Film-induced Tourism in Jiaodong Peninsula

影视作品对拍摄地的旅游产业具有重要的影响。胶东半岛是国内最大的葡萄酒生产基地,拥有国内最大的酒庄群,葡萄酒文化旅游潜力巨大。本项目的策划,借鉴了国内外葡萄酒影视作品的经验,从项目目标、影片类型、影片风格、旅游线路设计、旅游产品开发等方面进行了多方面论证,提出了项目成功的关键要素,为项目的实施提供了理论支撑。

Films and TV programs have an important influence on the local tourism. Jiaodong Peninsula is the largest wine production base and owns the largest chateau cluster nationwide. So it has a great potential for the wine tourism. The project planning uses the domestic and overseas cases of wine films and TV programs for reference and discusses such issues as project objectives, film genres, film styles, travel lines and travel product development. This paper proposes the key success factors which provide theoretical support for the project implementation.