泉州文化产业与旅游业融合发展的路径及策略

On the Path and Strategy of Integrating Cultural Industry with Tourism in Quanzhou

泉州旅游业已经成为泉州的支柱性产业。但泉州旅游产品种类单调、形式单一、科技含量低,需要加强文化产业与旅游业合作,在共享物质资源、非物质资源和生态资源的基础上,运用新技术创新创意文化旅游产品,培育旅游专业人才,强化科技支撑,完善扶持政策,推动文化产业与旅游业融合发展。

Tourism has become the pillar industry in Quanzhou. However, the tour products are monotonous and contain low technolog- ical content; therefore, it needs to be integrated with cultural industry. On the basis of the sharing of material resources, nontangible re- sources and ecological resources, we should use new technology to create cultural tour products, to train tour talents; besides, we should strengthen the technological support and improve the policy helping develop tourism, thus promoting the integration between cultural industry and tourism.