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《奔跑吧兄弟》真人秀节目植入广告效果研究 被引量:2

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摘要 本文主要以《奔跑吧兄弟》真人秀节目中的植入广告为研究对象,通过问卷调查的方式,从有无接触节目的广告效果对比、植入时长、植入类型、代言人的角度研究真人秀节目植入式广告的效果,并根据调查结果提出相应的结论和建议,以期对提高真人秀节目中的植入广告效果有所帮助。
出处 《新闻研究导刊》 2016年第24期15-17,共3页 Journal of News Research
基金 重庆理工大学青年科研项目星火支持计划 项目编号:2014XH25
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