基于“互联网+”战略的直销模式研究

Research on Direct Selling Model Based on“Internet+”Strategy

"互联网+"是当前我国经济社会发展的重要战略之一,直销企业应当充分利用互联网思维与技术,借助数据支持、平台支持、社交支持和服务支持,实现直销人际关系网络与互联网的有机整合。本文以"互联网+"时代背景下的直销模式为研究对象,具体分析其特征、优势与实际应用,以探求适应"互联网+"时代的直销模式。

＂Internet＋＂is one of the important strategies of current economic and social development in China. Direct selling enterprises ought to make full use of the thinking and technology of the Internet to realize the integration of interpersonal network of direct selling and the Internet by means of data support,platform support,social support and service support. This paper,taking the direct selling model under the background of ＂Internet＋＂as a research object,specifically analyzes its features,advantages and practical applications to find out the direct selling model adapting to ＂Internet＋＂times.