市场取向现代卷烟营销体系的基础、框架及初步实践

Basis, framework and preliminary practice of market-oriented modern cigarette marketing system

为进一步探究市场化取向改革后卷烟营销体系的发展变化,系统总结了体系建设的理论基础,归纳梳理了体系建设的框架内容和基本原则,简要阐述了湖南商业体系建设的初步工作实践,在此基础上从任务、标准、考核等五个方面提出了政策建议。

In order to study the development and variety of cigarette marketing system after market-oriented reform, this paper summarized the basis, framework and principles of the system by taking the preliminary practice of Hunan Provincial Tobacco Company as an example. Five policy recommendations were thus put forward.