中国城市国内知名度的历史变迁和变动机制的大数据分析——以江苏苏南城市为例

Historical Shift of China's Urban Notability at Home and Big-data Analysis of Changing Mechanism——Cities in South Jiangsu Province for Example

城市知名度是研究城市核心竞争力建构的重要议题。基于谷歌图书(中文)和百度指数的海量城市信息语料库和词频统计方法,首次展示了苏南区域城市的国内知名度自新中国成立以来70年间的变迁轨迹和结构特征,并且揭示了政治、经济和文化因素在中国城市国内知名度变迁过程中的相互作用关系,以及国家制度投入和媒体报道对城市知名度的具体影响。研究表明,"城市文化资本"[1]将成为未来中国城市知名度竞争的核心要素,而苏南地区在以软实力为导向推进现代化发展方面独具优势。实现的关键在于:基于地缘联动性构建"区域文化共振体",深度利用"现代化建设示范区"产生的政策性红利,着重开发、运作"城市文化资本"的多元化价值,并且借助现代信息传播媒介加强城市品牌塑造,从而打造以增强区域文化竞争力为核心的区域社会发展模式。

Urban notability is a leading topic for discussion in urban core- competitive-power construction. Based on Google Books （Chinese） and magnanimous urban-information corpus and word-frequency statistical method on Baidu index, The research indicates ＂urban cultural capital＂ will become a core element of competition in notability among China＇s cities in the future while south Jiang-su province is unique in modernization driven by software power. Its key lies in that ＂regional cultural community based on geographical co-movement is to be constructed and apply well the policy bonus produced by ＂ modernization construction model area, with emphasis on development and operation of the diversified value in ＂urban cultural capital＂and intensify urban brand by means of modern information communication so as to create regional social development with better regional cultural competitiveness as a core.