代内“文化反授”:概念、理论和大数据实证

Reverse Cultural Transmission within Generation: Concepts,theories and big-data evidence

"文化反哺"是代际的反向社会化。而本文提出,反向社会化有代际和代内两种模式。随着互联网特别是自媒体的普及,以代内反向传播为特征的"文化反授"现象应运而生,文化的传授者比学习者年轻,但不具有亲子式的代际年龄差异。与代际"文化反哺"相比,代内"文化反授"具有年龄差距趋近化、空间距离扩大化、传承关系多元化、施受身份瞬时化、传播内容选择化和变迁条件虚置化等六大特征。在理论阐述的基础上,本文以"网络热词"的传播为例,利用提取自新浪微博和百度搜索2013-2015年的网络热词的每日词频指标进行了实证研究。基于时间序列的宏观分析和基于面板数据的微观分析均证实了代内"文化反授"模式的存在。

This paper argues that reverse cultural transmission takes two forms,one within generation and the other across generation.The development of Web 2.0engenders within-generation reverse cultural transmission,a social process featured by cultural imparters being 5-10 years younger than cultural learners.The social features of within-generation reverse cultural transmission are discussed.Based on nearly 400cyber-slang words collected from 2013 to 2015 from Sina-microblog and Baidu Search,empirical evidence from time-series analysis and panel analysis at both the micro and macro level support the presence of this unique cultural phenomenon.