大数据出版

Big Date Publishing

旨在说明一个简单的问题,即"大数据可能会对出版行业产生怎样的影响"?不可否认,内容可能是出版行业最有价值的部分,但在未来,数据将会驱动行业的方方面面。现如今,各行各业的数据容量、速度、种类都在飞速增长。毫无疑问,出版行业也将加入且必须加入大数据的行列中。出版行业的先行军,诸如销售、市场和宣传等相关工作早已涉足大数据领域;相应地,可发现性和可访问性随之受到影响;最重要的编辑功能是大数据会产生直接影响的第三个方面;从更广泛的角度来看,出版社的组织设计可能是第四个需要重点关注的问题。最后,在此基础上,本文讨论了大数据背景下出版行业商业模式的构建。

This paper addresses one simple question, ＂What impact might big data have on the publishing industry？＂ While content may be its most valuable commodity, data drives all facets of the industry. The volume, velocity, and variety of data is increasing so rapidly, like all industries today, publishing must come to terms with big data. Sales, marketing, and publicity, the first realm of publishing to be examined, are each already entangled in big data. Two related topics, discoverability and accessibility, are influenced by big data in their own ways. The primary publishing function of editing is the third sphere of activity where big data could have a direct impact. On a broader scale, organizational design of publishing houses is the fourth topic investigated. Finally, the implications of big data for the business model（s） on which the publishing industry is founded are considered.