英德市红茶文化与旅游业的耦合发展路径

Study on the Coupling Development Path between the Culture of the Black Yea of Yingde and the Tourism Industry

分析了英德市红茶文化的自然资源和人文资源,介绍了英德市旅游发展概况,认为英德市红茶文化与其旅游业耦合发展主要体现在政府助推红茶文化与旅游业相协调发展、茶园融入文化体验型旅游元素设计等方面。在此基础上,探讨了红茶文化与旅游业耦合发展路径,强调科学规划、建设品牌形象、创新旅游观光元素、提升红茶文化内涵与层次。旨在探索英德市茶叶及茶文化可持续发展的最优路径,推进英德市旅游业的稳健发展。

This paper analyzed the natural resources and humanistic resources of the black tea culture in Yingde City,introduced the develop- ment of Yingde tourism, and pointed out that the development of Yingde black tea culture and its tourism was mainly reflected in the coordina- ted development of black tea culture and tourism, the integration of tea culture into the design of cultural experience tourism elements. On this basis, the paper discussed the path of the coupling development of black tea culture and tourism, emphasized scientific planning, building brand image, innovating tourism sightseeing elements and enhancing the connotation and level of black tea culture. It aimed to explore the op- timal path of tea and tea culture sustainable development in Yingde City and promote the steady development of Yingde City tourism.