基于时间与空间结构分析的民族村寨目标客源市场定位研究——以郎德上寨为例

Orientation Research on Target Tourist Source Market of Ethnic Village Based on Time and Space Structure——A Case Study of Upper Langde Ethnic Village

旅游客源市场是旅游目的地发展的前提条件,客源市场的正确定位有助于旅游目的地进行科学的旅游规划。郎德上寨是贵州省一个典型的社区自主参与发展旅游的苗族村寨,良好的内部组织能力使其有着有一定的发展潜力。但近期受周边同类型苗族村寨景区开发以及外部交通环境的影响,游客量有所减少。文章以《郎德上寨民族村寨博物馆免费开放参观人数登记册》中的数据为依据,从空间结构和时间结构两个维度对郎德上寨的客源市场发展现状进行分析,定位其目标客源市场,并提出市场营销策略。

Tourist source market is the precondition of the development of tourism destination, thus, correct orientation of the market benefits the tourism destination. Upper Langde Ethnic Village is a typical Miao Minority Village to participate in developing tourism out of community autonomy,in which good inner organi- zational capacity guarantees certain development potential. However,affected by the development of Miao Village scenic spots of the same type as well as external traffic environment, the amount of tourists has de- creased recently. According to the data from The Free Register for the Number of Tourists at Upper Langde Ethnic Village Museum, development status of Upper Langde Ethnic Village tourist source market is analyzed from space and time perspective, which serves to orient the target market and put forward the marketing strategy.