河北省大学生消费现状调查分析及理性消费指导

A Study of Undergraduates' Consumption Status and Promotion of Rational Consumption in Hebei Province

大学生作为一类特殊的消费群体,其消费行为不仅关乎自身发展,更对国家与社会的发展有着重要影响。对河北省工、农、医、师范、经济5类高校1 500名大学生进行消费现状调查分析发现,大学生理性消费占主流,存在分层消费、依赖性消费、同群效应消费等特点,贫困大学生的消费问题尤其值得关注。遵循理性消费原则,依据马斯洛需要层次理论,提出鼓励贫困大学生合理消费、引导中等消费水平大学生科学消费、教育高消费水平大学生适度消费等建议,帮助大学生树立正确的世界观、人生观、价值观。

As a special group of consumers, the undergraduates＂ consumption behavior is not only related to their personal development, but also has an important influence on national and social development. Based on the investigation of the present consumption situation of 1 500 undergraduates in five different technical, agricultural, medical, normal and economic universities in Hebei Province, it is easy to find that rational consumption accounts for dominant trend, and has some features of stratified consumption, dependency consumption and peer effect consumption. It also shows that the impoverished undergraduate consumption problems should be specially concerned. Following the rational consumption rules9 and according to Maslow＇s hierarchy of needs, the thesis proposes some suggestions of encouraging the impoverished undergraduate rational consumption, leading the middle-income undergraduate scientific consumption and educating the upscale undergraduate moderate consumption to help undergraduates build up the correct world outlook, views on life and values.