摘要
近年来,明星代言广告成为一种普遍现象,由此产生的明星代言虚假广告而引发的法律纠纷也随处可见。新消法和新《广告法》虽然对于明星代言虚假广告进行了法律规制,但是仍然存在许多弊端。文章主要从我国现行立法关于明星代言虚假广告规定的不足、国外关于明星代言虚假广告的立法经验以及如何完善我国的相关规定等三个部分对明星代言虚假广告的法律责任进行探究。
In recent years, celebrity endorsement advertising has become a very commom phenomenon. The resulting celebrity endorsement of false advertisement legal dispute also can be seen everywhere. Consumers＇ rights and interests protection law, and Advertisement law for celebrity speak false advertising law lack of s regula legislation experience and how to perfect our country＇ s relevant provision three study of celebrity endorsement of false advertisement legal responsibility.
出处
《哈尔滨师范大学社会科学学报》
2016年第5期74-77,共4页
Journal of Social Science of Harbin Normal University
基金
安徽省哲学社会科学规划项目"虚假广告法律治理对策研究"(AHSK11-12D315)
关键词
明星代言
虚假广告
法律规制
celebrity endorsement
the false advertising
legal regulation
