谫析海南岛服发展策略

On the Development of Hainan Costume

作为旅游胜地,海南岛拥有自己的特色服饰具有十分重要的意义,独具特色的旅游产业又可以反过来为服饰文化的发展提供丰厚的积淀和有力的借鉴。然而,由于市场秩序混乱、设计创新不足等原因,海南岛岛服的发展一直处于十分尴尬的处境。要使岛服成为海南岛行走的文化名片,为国际旅游岛建设作出更大贡献,应当从实际出发,认真分析制约岛服发展的关键性因素,并在此基础上提出积极的改进意见。文章从市场秩序、设计创新、生产销售策略的改变等角度,对岛服的发展创新进行分析论证,并提出可行性建议。

It is of vital significance for Hainan Island, a tourist resort, to have its own special costume, which can promote the development of Hainan＇ s tourist industry while the tourist industry can in turn provide rich accu- mulation and experience for the development of the costume culture. However, due to the market disorder and the shortage of design innovation, Hainan costume has witnessed an embarrassing development. Therefore, in order to make Hainan costume be a cultural mark and thus benefit the tourism development, we need to practically analyze the factors which restrict the costume development and then give suggestions for development. This paper analyzes the development of Hainan costume in terms of its market order, its design innovation, as well as changes in its production and sales strategy and thus puts forward feasible suggestions.