公共建筑项目标识布设策略的进化博弈分析

An Evolutionary Game Analysis of Signage Distribution of Public Construction Projects

针对公共建筑项目的标识系统布设过程中各利益相关方的博弈行为,建立了管理方和布设方的进化博弈模型及其复制动态方程,讨论并分析了进化稳定策略,探索博弈双方的演化路径和演化规律,依据分析结果提出了一些科学合理地布设标识系统的建议。

With regard to the layout behavior of stakeholders in the process of signage distribution of public construction projects, a game model between the management and the construction is presented. The duplicative dynamic equation of this game is formulated, analyzed and discussed in parallel with stability strategies. The evolution path and regular pattern are analyzed and according to the results some scientific and rational recommendations are raised to the signage distribution.