大连市国内游客旅游消费行为研究

大连市作为国内首批最佳旅游城市之一,每年都吸引并接待大量的国内游客。基于问卷调查所获得的数据,对大连市国内游客旅游消费行为进行研究,发现大连市国内游客以中青年群体为主,旅游动机主要是观光和休闲娱乐,消费水平较高但消费结构不尽合理,客源地主要集中在东三省和环渤海地区,提出开发适合的旅游产品;优化消费结构并延长游客停留时间;加大宣传力度从而开发潜在市场;开发特色旅游纪念品和旅游商品等建议。

As one of the first best tourist cities in China, Dalian city attracts and receives a large number of domestic tourists every year. Based on the data obtained by the questionnaire survey, this paper study the consumer behavior of domestic tourists in Dalian. The study finds that the most domestic tourists traveled to Dallan are youth groups, Sightseeing and leisure entertain- ment is the major tourist motive, the domestic tourists have a higher consumption level but the consumption structure is not rea- sonable, and the most domestic tourists mainly come from the northeast and the Bohai rim region. Based on the above results, this paper puts forward some suggests including that developing suitable tourism products, optimizing the consumption structure and prolonging the tourist＇ length of stay, intensifying propaganda so as to develop the potential market, and developing charac- teristic tourism souvenirs and tourism products.