跨境电商视角下我国中小出口企业的发展研究

随着贸易全球化的不断深入和信息技术的高速发展,跨境电商以锐不可挡之势,冲击着传统贸易营销渠道,逐步成为我国进出口贸易的新方式。中小企业也纷纷借助跨境电商来摆脱危机后贸易保护抬头造成的出口困境,但是中小企业利用跨境电商促进出口仍然存在诸多问题,对此,给出了相应的对策。

With the deepening of trade globalization and rapid development of the information technology, cross - border elec- tricity is striking the traditional marketing channels, which gradually becomes the new way of China＇s import and export trade. The small and medium - sized enterprises take advantage of cross - border electricity to get rid of the export dilemma resulted from the trade protection after the financial crisis. But the small and medium - sized enterprises still have many problems on u- sing cross - border electricity to increase export. Aiming at this phenomenon, this paper puts forward relative countermeasures.