基于信令和话单大数据的国际服务营销系统研究

Research on the International Service Marketing System Based on Signaling and Bill Big Data

为了挖掘国际业务潜在用户,降低营销成本和人工成本,通过实时国际漫游信令、Mc口信令和国际漫游话单的大数据分析,研究开发了国际业务精准服务营销系统,包括国际权限绿色通道服务子系统和国际漫游营销子系统两大部分。为运营商后付费用户提供的全自动化国际权限自动开通和国际漫游产品营销服务的系统。系统具备客户服务创新、营销模式创新、营销工具创新的特点。

In order to develop potential customers of international service, decrease marketing cost and labor cost, the real-time international roaming signaling, Mc message and international roaming bill big data were analyzed, and an accurate service and marketing system of international service was investigated which includes international permission to the green channel subsystem and the international roaming service marketing subsystem. The system can fully automatically open international permission and international roaming product marketing service. The system is featured by innovative customer service, marketing mode and marketing tool.