文化创意产业投融资困境的理论分析及改善策略

On the Theoretical Analysis and Improvement of the Dilemma in Investment and Financing of Cultural Creative Industries

文化创意产业作为一种新兴产业,其高风险高收益共生性、需求侧的不确定性、产品的易复制性等特点,在投融资过程中面临诸多制约。从麦克米伦缺口理论、信息不对称理论和交易成本理论的多维视角,剖析、解释当前文化创意产业投融资面临的困境,认为文化创意产业投融资与风险控制策略应从加大政府支持力度、培养投融资人才、创新投融资模式、建立健全风险评估与控制机制等方面着手。

Cultural Creative Industries （CCIs）, as a newly emerging industry, have such characteristics as the symbiosis between high return and high risk, uncertainty in demand, easy-duplicated products, and face many restrictions in the process of investment and financing. From the multi-dimensional perspective of Macmillan Gap theory, Asymmetric Information theory and Transaction Cost theory, the article analyzes and explains the current plights of the CCIs investment and financing. It is assumed that due improvement of CCIs investment and financing and risk control will be obtained so long as to strengthen government＇s support, to cultivate investment and financing talent, to innovate the investment and financing mode, and to establish and perfect the risk assessment and control mechanisms aspects.