中国公益微电影的传播社会学阐释

Study on the China Public-Benefit Micro Film under the Communication-Sociology

作为网络时代的影视文化形态之一,中国公益微电影的勃兴契合了当下的社会诉求,其以真诚质朴的情感表达,突破消费主义与感官娱乐的双重藩篱,竭力为日渐冷漠疏离的现代社会带来灵魂的皈依与救赎。其多元的叙事主题、独特的叙事与传播策略彰显了公益微电影特有的美学风貌,于迷惘彷徨中重塑国民道德素养与精神情操,亦借助精妙的叙事文本,匠心独具地实现了其所肩负的社会功能。

As one of the screen culture type in network times, the vigorous growth of China public-ben- efit micro film corresponds to the current social appeal. In the expression of simple and sincere emotion, China public-benefit micro films break through the double fences of consumerism and sense entertainment, and make great efforts to bring psychic refuge and redemption for modern society. Its multi-culture and narrative titles and unique narrative strategies manifest the aesthetics features of public-benefit micro film which rebuilds the national moral accomplishment and spiritual sentiment when they are confused and frus- trated. In virtue of the exquisite narration,it also realizes the social functions it bears.