大学生参加红山文化旅游意愿研究——以辽宁师范大学历史文化旅游学院大学生为例

Study on college students' tourism intention to participate in Hongshan culture tourism——A case study of college students in school of historical culture and tourism of Liaoning Normal University

红山文化是中国传统礼制文明的三大直根系之一,红山文化的旅游研究具有重要意义和价值。本研究选取辽宁师范大学历史文化旅游学院3个年级3个专业的大学一年级至三年级的大学生为研究对象,对其人文统计特征和参加红山文化旅游意愿进行了问卷调研,对其数据进行了频数分析、交叉列联表分析和卡方检验。研究结果表明:大多数被调查的大学生愿意参加红山文化旅游,女生和男生中愿意参加红山文化旅游的比例均在60%以上,大学生年龄分布中,愿意参加红山文化旅游的比例也在60%以上,文物与博物馆学专业学生参加红山文化旅游意愿最高,月支出集中在1 000~1 999元;不同年级、不同专业的大学生参加红山文化旅游的意愿是不一致的,不同性别、不同年龄、不同月支出的大学生参加红山文化旅游的意愿是一致的。

Hongshan culture is one of the direct root of Chinese traditional etiquette civilization. Study on Hongshan Culture tourism has important theoretical significance and practical value. The study selects college students as subjects who come from School of Historical Culture and Tourism of Liaoning Normal University, and are students from freshman to junior high school. Their majors include Tourism Management, History（normal）, Heritage and Museum Science. Then the study conducts a questionnaire survey among these colleges students selected on their tourism intention to participate in Hong Shan Culture tourism. Finally, the data of the questionnaire are analyzed by frequency analysis, cross contingency table analysis and chi-square test. The results show that：most of the surveyed students are willing to participate in the Hongshan culture tourism; the proportion of gender distribution and age distribution are above 60 % of willing to participate in Hongshan Culture Tourism;the highest proportion is Heritage and Museum Science Major students from the professional distribution; the survey month＇s spending concentrate between ~1000 to 1999 RMB. The results of chi-square test show that：they are not consistent between the grade of colleges students and their tourism intention to participate in Hong Shan Culture tourism, which is the same situation between their majors and intention; but those intentions are consistent to different genders, different ages and monthly expenditure of colleges students.