困顿与转型:乡村手艺产业的社会建构——江苏福乡柳条编织技艺产业的拓展个案研究

Transformation and Social Construction of Rural Crafts Industry: Case Study Based on Fuxiang Wicker Knitwork Crafts Industries of Jiangsu Province

产业是人类社会发展进步的重要动力,其中农村手艺产业伴随着人类的生存与发展,影响更为久远。通过福乡柳条编织技艺产业的拓展个案研究发现,手艺产业发展变迁是社会建构的结果,是嵌入在以结构、制度、社会心理、人际关系、文化与意识形态项目为维系纽带的乡村社会网络体系之中,其诱因由消费心理、社会流动、社会改革、手艺精神、习俗等共同形塑。现代社会,手艺产业并不是"夕阳"或"无可救药"的产业,"文化现代转型"是实现新一轮社会建构的根本内在机制,需要从人类需求把握、内在价值挖掘、技术业态创新、产业节日塑造、各类协会组织培育、互联网产业思维融入等方面进行考究。

Industry is the important means of human society development,but the influence of traditional rural industry of craftsmanship on human survival and development is even more age-old and profound.Through the countryside wicker arts industry development case studies,it was found that craft industry development is the result of social construction,and is embedded in the structure,institution,social psychology,human relations,culture and ideology of projects,to maintain the link system of rural social network. Its incentive commonly shapes with the consumer psychology,social mobility,social reform,crafts spirit and customs. Craft industry is not a ‘sunset'or ‘hopeless' industry,and the modern transformation of the ‘culture'is the basis of its implementation of a new round of social construction internal mechanism. We need investigate this crafts industry through understanding the human needs,discovering intrinsic value,molding industrial festival,innovating technology,obtaining the fostering and cultivation by industrial organization,involving the Internet industry,etc..