图书馆主题酒店的实践探索与思考——以书香酒店集团为例

The Practice Exploration and Thought on the Library Theme Hotel——Taking Scholar Hotel Group as the Example

党的十八大以来,国家大力推进全民阅读活动,而酒店行业在这方面作出了应有的贡献。酒店植入图书馆主题,让人们在旅游出行、异地逗留的过程中,可以随时随地地"亲近文字,与书相伴",感受到阅读的快乐。图书馆主题酒店在促进全民阅读的同时,也符合酒店个性化发展的需要,提升了游客在旅游过程中的独特文化体验。根植于吴文化土壤中的苏州书香酒店集团,积极打造书香文化品牌,初步探索了一条图书馆主题酒店发展之路。

Since the Eighteen National Congress, the country vigorously promotes the nationwide reading activities, and the hotel industry has made contributions in this regard. Implanting the theme idea of library, the hotel can make people ＂close to the text, accompany with the book＂ in the process of traveling or staying in different places whenever and wherever, and feel the joy from reading. The theme hotel of library propels the nation- wide reading, and also meets the needs of personalized development of hotels, as well as improves the special culture experiences of tourists in the process of traveling. Rooted in the soil of Wu Culture, Suzhou scholar hotel group positively builds the scholar culture brand, and has preliminary ex- plored a development road of library theme hotel.